The app which went live on 5th September 2018, will help increase people’s engagement with art in the public realm, as well as provide in-depth user behaviour analytics to demonstrate alongside cleverly designed augmented reality.
Organised by Croydon’s award-winning RISEgallery, in collaboration with WhereTheresWalls and Monoprixx, the festival will see the arrival of over 60 new murals in and around Croydon town centre. These will be created by world renowned street artists such as Dotmaster, Conor Harrington, BK Fox, Lovepusher and Cityzen Kane. The festival will also feature a huge free public events programme, incorporating talks, tours, walks, workshops and parties.
RISEfestival has two key aims. Firstly, to remove barriers to art and help the community engage with it. Secondly, to bring more people into the borough, presenting the new face of Croydon to the public and helping to change the perception of the town whilst it is undergoing the largest regeneration scheme seen here since the 1960s with over £5bn of public and private investment.
Connected Space is developing this urban way-finder app for RISEfestival, built on the company’s ‘Internet of Things’ (IoT) Smart City technology platform. The app includes a live-mapping powered ‘guided tour’ of the street artworks around the town, with images and audio descriptions of each installation. Users can rate an art installation and "check in" to other points of interest.
The real star of the app, however, is the hidden augmented reality (AR) experiences. Artworks by Whatshisname and Schoony will appear as app-only exclusives. This means the work will appear on the screen in real-time, enabling the user to explore the pieces using the environment around them. These unique extras unlock in the app depending on the users location, and add an extra layer to the RISEfestival experience.
The app will also include information on a host of other events happening across the town, and the option for users to give feedback on their visit.
Behind the scenes, the app will collect deep user behavioural analytics on the number of visits, the duration of single and total visits, and the number of repeat visits. Furthermore it will provide information on routes, dwell times, engagements, and feedback from visitors. This will help show return on investment to the event sponsors and give vital information to help build the case for future exhibitions.